Now, gone are the old fashioned days of bad, hit-your-head-on-the-desk technology. No more asking someone to email the latest version of a document, and having to wait for different time zones to wake up to share them. We do all our work on shared Google Docs, so everyone has access to the most up-to-date information and can collaborate in real-time, whether they’re in London or California in somewhere in between. I can open a draft press release from the Drive app on my mobile phone while I’m sitting with my clients at the British Library’s Business & IP Centre. And as the company grows, it takes 30 seconds to set up a new employee with an Apps account, no training required — they’re already using it at home, so using it at work is an organic experience.
Our partnership with Ancoris has continued far past the migration, too. They send us email newsletters with product updates and new features. They’re accessible on chat and via a tech hotline for quick, one-off questions. And because they’re local, they’re never too far away for an in-person visit. Moving to Google Apps, and doing it with the help of a great partner, has been a game changer for our business.
A lot of amazing people have helped us get where we are now - a lot of selfless veterans, generous civilians and dedicated employees. But we also couldn’t have done it without some help from technology like Google Apps. We’re a mobile company: we have offices in New York and Washington, D.C., but often travel or work from home, and our volunteers come from all over the country, so we have a pretty flexible work policy. Since Apps allows us to access our email and documents from anywhere, whether on our laptops at home or the mobile Drive app on our tablets, our teams can get their work done whenever and wherever they need.
Google Spreadsheets have completely revolutionized our volunteer signup process at recruitment events. Instead of having people sign a piece of paper, entering their names on a spreadsheet, and emailing the new version around, we have our team take tablets into the field and enter information directly into a Google spreadsheet. That way, we know everything is up-to-date at any given moment, not to mention we save time and minimize the risk of typos or forgotten updates.
While Spreadsheets help us bring in new volunteers more efficiently, Hangouts make it possible to build camaraderie between our team and those volunteers. We recently launched Squad Leaders, a program where IAVA ambassadors host barbeques, set up networking events and provide professional mentorship for vets in their local communities. We want to make sure our Squad Leaders feel as connected to the core IAVA team as they do with the vets in their neighborhoods, and Hangouts help make that happen. We use them to conduct Squad Leader training sessions and to run regular check-ins, so our ambassadors feel personal connections with a program that’s otherwise geographically spread out.
Veterans are service leaders, entrepreneurs, teachers, students, parents and politicians. IAVA’s mission is to make sure they’re all those things and everything else they want to be - that they feel fully supported and represented as citizens. Our veterans have already committed so much to their country by they time they return home that they should feel empowered to accomplish even more in the years ahead. With 2.6 million veterans, it’s no easy feat, but with the help of a growing team of employees and supporters, I think we’re off to a pretty good start.
Editor's note: This Veterans Day, we’re celebrating our veterans' contributions and successes as entrepreneurs, by highlighting a handful of the 3.7 million businesses run by veterans in the U.S. Today, we hear from Rob Dyer, active duty Marine Corps Aviation Officer and Founder and CEO of RuckPack, a peak performance nutrition shot.
The idea for RuckPack was born while I was deployed to Afghanistan with Marine Special Operations Command. While at camp we’d talk about how great it would be to start a company together when we got home — we could keep the gang together and hire other veterans to build up the team. We even came up with a business idea: a nutrition shot with all the vitamins and minerals to keep guys in our position healthy and focused through the long, tough missions. And before we knew it, we had the early makings of RuckPack.
We tried to get the company up and running when we got back from Afghanistan, but it was hard with everyone spread out all over the country. I told a Marine buddy of mine about the business plan and some of the challenges I was facing. He told me the first step to getting the company off the ground was to start using Google Apps for Business. The majority of our team is still on active duty, myself included, but wherever we are, we're able to stay connected using Google Apps. That's helped us release two flavors of our nutrition shot that are being sold at stores and shipped to soldiers abroad.
Google Apps is the technological backbone to RuckPack — it’s what keeps our 12-person, multi-million dollar virtual operation running without an office. Hangouts keep us connected, whether it’s a conversation about a website change or a celebration of a big sale with a retail distributor. After spending day and night with these guys in the military, seeing their faces on a Hangout makes it feel like we’ve still got the gang together.
Google Docs and Drive help us keep track of and centralize our business plans and documents. Any time we get on a call with an investor, think of a topic for a blog post, or request content changes to the website, we open a Doc and share it with the appropriate people. That way, we can all keep tabs on our work, whether we’re checking in from Japan, where one of our teammates is stationed, or from Annapolis, where I live and teach at the Naval Academy.
Today, we launched our Veteran Distributor Program (VDP), which allows any U.S. veteran to join our sales force and receive a commission on any RuckPack product they sell. Our team knew from the start that we wanted to help fellow veterans; this was our way of expanding it beyond the core team. The concept of the VDP was launched and refined in a Google Doc, with each person on the team contributing with additions and comments along the way. We don’t have to be in a room together to get a great idea off the ground. We just needed a shared Google doc.
There's nothing like the bond I felt with the guys I was deployed with. There was a sense of team and trust among us that we all missed when we got back home. What's great about RuckPack is that we’ve been able to revive that same bond and camaraderie. Google Apps has helped us keep that sense of working towards a common goal — only now that goal is building a great business that helps the guys still out there serving our country.
