Using Google Maps Engine, organizations can quickly obtain Google Earth imagery as soon as it’s available and share it with colleagues or customers. By relying on Google’s cloud, they can bypass traditional delivery systems, such as an FTP or disc, while also avoiding the costs of maintaining their own data centers.
Organizations using Google Maps for Business imagery can access the imagery in several ways:
View it on a desktop GIS system via WMS
Include it with your Google Maps v3 JavaScript API web application
Overlay it directly within Google Earth
View it on native mobile applications and mobile websites.
Businesses want accurate, comprehensive and useful maps, and with Google Maps for Business imagery, organizations now have better access to commercial, high-quality satellite photography. Read on or contact our sales team to learn more about Google’s commercial imagery offering.
Google Earth Pro makes it easier for the HALO team to do the dangerous and detailed work of finding and mapping at-risk areas. Because it’s based on the same technology as Google Maps and Earth, it’s easy for our teams to use and create maps without IT or GIS expertise. It’s a tool that is familiar to our employees and something they use in their daily lives, so we can start mapping right away.
The information we gather, including GPS references to landmines in the field, is imported into Earth Pro so that we can plot mine locations. We also use the incredibly detailed satellite imagery in Google Earth to identify and map hazardous areas. These high-resolution maps serve many people: from families who live near mines, to crews who clear them, and donors and other organizations that support us. When donors view the vivid interactive maps of our project areas—with mines so close to schools, farms, and houses—they understand why the HALO Trust’s work is so critical.
Accurate maps from Google Earth Pro mean safer working conditions for our local teams, and faster progress toward our goals. In Kosovo alone, we’ve removed thousands of landmines, cluster munitions and other explosives. And with the help of Google’s mapping tools and our donors, we’ll be able to declare the country mine-free.
Google Earth Pro allows us to manage our financial forecasting by area and helps in our business plan and goal setting. When the automotive market was struggling in 2008, or when the Tsunami hit in 2011, several of our suppliers and customers started to halt production at their factories. Since we had an accurate understanding of our integration of the supply chain and sales via Earth Pro, we were able to adjust our production patterns and weather the loss and change in our business. Earth Pro gave us insight as to the scale of events unfolding in the world and helped us make better decisions.
When selecting new potential plant locations, Google Earth Pro helps us to find the best place to optimize and make the right decisions. For example, we are currently looking to place an additional plant in the future in Mexico. By combining layers with the location of metal suppliers, customers, potential customers, and other market data (such as population density for possible employees), we figured out where we should place our factory to make our procurements, shipping, and business costs more effective. By scaling this practice to all our plants around the world, Google Earth Pro has helped us to be competitive and in the right place at the right time.
Google Earth Pro allows us to touch our data every day, tweak it to fit our needs, and visualize relevant information to help us make informed decisions. And it’s simple – anyone with a browser can use it. On a quick virtual meeting with our business units in Europe, we installed Earth Pro and they were placing their first pushpins in minutes to show the locations of their local facilities and relationships. Now, we have hundreds of thousands of pushpins used globally on all types of data, and hundreds of layers for every aspect of our business. Google Earth helps turn our heavy business lighter – with all of our data at our fingertips.
Map-Making: Create legends and scales and add titles to a map, directly from Google Earth Pro. You can also print your customized map or save it as an image. To conduct an environmental survey, for example, enhanced map-making tools let you highlight changes to land mass over time and document those changes directly in the map by adding a legend.
Viewshed: Identify and calculate viewpoints, measuring distances and visualizing potential views. For example, an architecture firm could use the viewshed tool to measure a view from a building or window without being physically on-site.
With simple tools for visualizing, capturing and sharing geospatial information, Google Earth Pro makes it easy to interact with the world around you right from your computer. To celebrate Earth Day, we're offering Google Earth Pro 7.1 (normally $399) for $199 for the next 24 hours. To take advantage of this price, sign up before 9:00 am PDT on April 23, 2013 (Promo code: EARTHDAY199).
Using a GPS device and a few specialty tools, we move around the site and record the tilt of the rock formations. These data points don’t make much sense to the untrained eye. However, by plotting our data on a map, we can gain an intuitive three-dimensional understanding of the rocks and their orientation.
When we return to the office, we quickly import the data we recorded in the field into Google Earth Pro. The software produces interactive 3D visuals, which we can easily share with customers. At RockWare, we make extensive use of the Movie Maker feature, which allows us to animate complex events over time. For example, if a toxic spill is leaking into the water table, we can model the spread and speed of contamination. These animations help our clients understand the impact of these geological events and act accordingly.
We’ve seen a positive impact on sales and marketing, too. Google Earth Pro, in conjunction with RockWare’s software, gives us the tools to tell a client’s story through video, rather than just creating static maps and reports. With more dynamic ways to showcase our work, we’ve been able to advertise in a way we’ve never been able to do before. As a result, we’ve seen growth in our customer base via referrals and word-of-mouth.
Many of our customers already use Google Earth Pro in the office, which streamlines my job as a consultant. Instead of spending extensive time on product training, we can dive right into the project. Google has essentially created an environment where it's easy for RockWare and our clients to collaborate on geological projects, which simplifies the decision-making process.
Google Earth Pro brings our projects to life. It has not only contributed to RockWare’s business growth, it’s also reinforced my love for geology. Going out in the field, taking measurements, and actually being able see what I’m mapping makes my job that much more incredible.
Yet customers want more, with easy access to relevant data layers being a common request. In the past, users had to invest considerable time and resources to find data such as demographic, traffic counts, and land parcel information. Other customers struggled with processing large, complicated layers.
We’re happy to announce the launch of Google Earth Pro 5.2, which makes it much easier to find and access the data you need to make smart business decisions.
Google Earth Pro 5.2 includes:
a set of exclusive layers designed to make everything easier from site selection to business intelligence analysis
enhanced capabilities to process and visualize large geospatial data files
Point. Click. Start analyzing.
Earth Pro now includes three new productivity-enhancing layers:
U.S. Demographics: includes demographic data on 2010 and projected 2015 income, age, education, etc. at the state, county, tract, and block group level. For income and age, you can view beautifully color-coded layers enabling you to quickly zero in on target markets and cross-reference with your own layers. The data is presented in both tabular and pie chart format and is licensed from Claritas.
U.S. Parcel data: provides critical parcel and building information for both commercial and residential parcels. This includes APN (assessor’s parcel number), use codes, and zoning data to help you make the right business decisions. Even more exciting, you can get more details, such as sales history, by purchasing the corresponding DataQuick detailed report (sample), linked from each parcel info window.
U.S. Daily Traffic Counts: reports the historical average number of cars that have passed through an intersection in the US. Make sure your new development, store, or advertisement will get the right amount of visibility with data from MPSI.
In addition to the included layers, Earth Pro 5.2 also makes processing your own complex layers easier. With new built-in “regionation” functionality, Earth Pro can now ingest and display large KMLs with speed and ease. Vector “regionation” automatically optimizes your data by intelligently loading points as you zoom in to the globe. Super image overlays enable your layers to include larger images by optimizing the resolution of images as you zoom in.
To purchase Google Earth Pro, visit our online store or sign up for a 7-day free trial. We hope you enjoy these new features.
Posted by Daniel Chu, Product Manager, Enterprise Maps/Earth
