Classic Cinemas has been bringing families, couples, kids and film enthusiasts together in front of the silver screen for more than thirty years – around the time Christopher Reeve donned the famous tights and cape for “Superman” in 1978. Over the years, we’ve grown to 500 employees and over 13 movie theaters in and around Chicago. We’ve also outgrown the film technology we started with. After years of using 35-millimeter film projection systems, we upgraded to 4K Ultra High-Def Digital Projectors. We’re a true 21st century cinema.

When I joined the IT department in 2012, it was clear we were in need of another upgrade – this time, from our Microsoft Exchange server. We had ongoing issues with downtime that cost the company a lot of money and the IT team a lot of time. We looked into cloud-based systems and Google Apps was exactly what we needed – the 99.9 percent uptime sold us.

We switched to Google Apps with the help of Cloud Sherpas in August 2012 and couldn’t have been in better hands. At no point did we ever have a question that they couldn't answer. Data migration? They walked us through each step along the way and made sure we didn't lose a single megabyte. Change management? They ran webinars for all of our employees about moving from Outlook to Gmail, Word to Docs and Folders to Labels. They made switching feel seamless.

We created an employee intranet on Google Sites that houses all our necessary documents – employee schedules, upcoming screenings, movie schedules and parking lists, among others. This means everything important sits in one single place, and everyone on the team can access it. No more wild goose chases over email and no more bothering groups of people with email barrages.

Google Apps also helped us bring our maintenance request system up to date. Before we switched over, people wrote out their problems in a Word doc and emailed them to us, then we printed them out, tracked them on a bulletin board, and took them down one by one as the maintenance team went on-site to handle each issue. With Cloud Sherpas’ help, we built a Google Form on our intranet, so now everyone submits their requests online. The Form automatically feeds into a spreadsheet, which alerts the maintenance team that work needs to be done. We’ve been able to dramatically reduce administration time and boost our productivity to a new level. We now have complete history and statistics capabilities, as well as the ability to identify trends and be more proactive.

Just as digital technology helped us move into the modern era of film, Google Apps has helped us adapt to the future of business. It’s been a smash hit for us - just like “Superman” was back in the day.

The content submission URL can be shared to any group or published directly on the target Google Site, which represents the end goal on the workflow diagram below. Content may only be submitted by users that are logged into your domain and content can only be published with Approver sanction.
ACA Workflow Diagram


Google Apps Script made it easy
We used a number of Apps Script services to develop this application. Apps Script was an easy choice as it builds on pooled knowledge from the Google Web Toolkit (GWT) and uses Javascript syntax. Using Apps Script’s UI Services, we were able build up a working user interface quickly. Google has since introduced a new experimental feature to complement the UI Services, which provides a drag and drop GUI for building screens. We expect this feature to reduce development time required for building future apps, as well as offering a wide range of widgets and controls to improve the user experience. We used a standard Google spreadsheet as a kind of a data store in ACA. It’s worth mentioning that Apps Script’s documentation site has a plethora of tutorials covering everything from simple spreadsheet macros to full help desk applications.

One of Google Apps Scripts’ core features is the ability to seamlessly integrate different services together, in our case this was Google Sites and Spreadsheets, but many other services are accessible, such as Mail and Contacts. It was always the aim to make ACA a powerful tool without unnecessary complexity and thanks to Google Apps Script, we have successfully delivered content approval workflow to Google Sites. ACA represents our third off-the-shelf product to be listed in the Google Apps Marketplace.
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Directski.com have been in business for over ten years, with a mission to make ski holidays more affordable for all. As a 100% web based company, Directski.com doesn’t have glossy brochures, expensive middlemen, high street shops or call centers. We’ve developed a market leading website that has been designed specifically for the sale of ski holidays. We have 30 full time employees and large numbers of seasonal staff that provide ski packages to over 200 European ski destinations.

Effective use of technology has been a key driver and cornerstone of our success. For example, we have used open source products to provide us with scalable, flexible and secure IT systems that have allowed us to grow rapidly but in a cost effective and pragmatic manner. We are always thinking about how technology can simplify and enhance our business processes so that we continually live up to our mission of helping our customers to “ski for less.”

Recently we examined how cloud computing could help us keep this advantage over our competitors. One product that quickly caught our attention was Google Apps and we implemented it across our organisation. The migration to Google Apps was seamless and our employees love it. It’s a huge improvement on our old system and it simply takes care of itself. Our employees find it very intuitive and the combination of Gmail, video sharing, chat and Google Docs allows for great team collaboration across our 5 offices.

Google Apps has numerous advantages for us; it has helped us control our costs, allowing us to focus on the core IT projects that will will add value for our customers, and, in turn, for our business. It is easy to use and offers cutting-edge functionality. Required training is minimal which is very important to us given the large number of seasonal staff we employ. Being a fast-paced, nimble travel company, accessibility is of paramount importance to our team and Google Apps provides this for us.

We’re so impressed with our migration to Google Apps that we’ve put together a quick video to tell you more! We would recommend Google Apps to any faced paced, innovative company.



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We wanted to highlight a few apps in the last month that integrate with users’ Gmail inbox and synchronize with Google Contacts:


Other notable new apps are Zoho Recruit, an easy to use applicant tracking system (ATS), Bookeo, an online meeting scheduler, and Travel Expenses Instant App, an expense reporting app.

Check out the Google Apps Marketplace to explore and install these new apps, or one of the more than 250 additional apps. If you've #gonegoogle and tried the #appsmarketplace, let other users know which apps you recommend via Twitter, or submit your suggestions for additional apps.

Posted by Harrison Shih, Google Apps Marketplace Team
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