This year has been the biggest yet for online video, and for the first time we're sharing our official Most Watched lists and some of the fastest-rising search terms on YouTube. Some moments were big (President Obama's inauguration), some small (a Minnesota wedding party erupts into dance), some expected ("New Moon"), some surprising (Susan Boyle) — but all of them inspired, entertained and connected millions of people around the world via YouTube.
For these lists, we looked at view counts of YouTube's most popular videos (in some instances we aggregated views across multiple versions of the same video):
Then, to determine the fastest rising search terms for each month, we examined the billions of queries that people searched for on YouTube (through December 15):
Fastest Rising YouTube search terms by month (Global): January: inauguration February: christian bale March: the climb April: susan boyle May: pacquiao vs hatton June: michael jackson thriller July: michael jackson August: usain bolt September: kanye west October: paranormal activity November: bad romance December: tiger woods
Fastest Rising YouTube search terms by month (U.S.): January: obama inauguration February: on a boat March: watchmen April: susan boyle May: pacquiao June: michael jackson thriller July: wedding August: send it on September: kanye west October: paranormal activity November: adam lambert December: tiger woods
There are a lot of interesting nuggets in here. The fastest rising U.S. search term in July was [wedding], clearly related to JK Wedding Entrance Dance, the third Most Watched YouTube video of the year. And while [michael jackson] was Google's fastest rising search term in 2009, [michael jackson thriller] was the faster rising search on YouTube. Movie trailers ("New Moon," "Watchmen," "Paranormal Activity") and inspirational moments (Susan Boyle, Usain Bolt) were popular, as were sensational celebrity scandals (Christian Bale, Kanye West, and most recently, Tiger Woods).
We hope to expand these lists in the future, so if there are any "Most Watched" categories you'd like to see in 2010, let us know by leaving a comment on the YouTube Blog.
*Note: Some music videos may be unavailable in your country due to copyright restrictions.
Posted by Jamie Davidson, Associate Product Manager