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    Develop your audience
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    Check out new tools, training and more, designed in partnership with industry experts, academics and news organizations.

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    Fundamentals

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    Strengthen your digital skills by learning advanced techniques on familiar tools like Google Search, Google Maps and Google Trends.
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    Introduction to Machine Learning

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    With help from the London School of Economics and Political Science, VRT News and Texty our Journalism AI courses offer an insight on how journalists are using machine learning in their newsrooms.
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    Hands-on Machine Learning

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    This course teaches journalists how to use Machine Learning for their reporting. You will learn how to train a Machine Learning model to identify and classify images in vast datasets.
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    Keep visitors engaged

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    Engage and retain visitors by using article recirculation, videos, and Core Web Vitals.
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    Start building your audience

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    Understand and grow your audience with analytics, surveys, and tools.
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    Increase site traffic

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    Use Search, newsletters, social sharing, and ads to attract more visits.
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    News Consumer Insights

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    Get data-driven recommendations for your site
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    Investigative Reporting

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    From Google Public Data Explorer to Google Search, this intensive course will help journalists interpret a range of online sources to strengthen their efficiency and efficacy of in-depth research.
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    Audience Insights Powered by AI

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    "Operating a news site, but not being able to own the user data is is the biggest problem the Korean news industry is facing." -Seung-Il Kim, Digital Editor of Strategy, The Busan Ilbo
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    Bridging the Language Gap

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    "One of the biggest challenges immigrants have is it's harder to get local news, especially in their language. So it's very important for us to be able to help this community." -Rocio Tirado, Chief Operating Officer, Jambalaya News
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    Keeping Drivers Safe with AI-powered Journalism

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    The Boston Globe’s investigation into automotive records yields a Pulitzer Prize
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    A Collaborative Effort To Fight Misinformation

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    Indonesia’s media recognized the need to increase the capacity of fact-checking and verification ahead of the 2019 elections. With the support of Google News Initiative, CekFakta.com was born: a platform where Indonesian publishers, journalists, and fact-checkers work together to fight the spread of hoaxes.
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    An Experiment in Open Data and Civic Participation

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    READr is an experimental news media project involving a few reporters, designers, and engineers based in Taipei. Together, they are exploring how to build trust in news through reader engagement and participation.
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    Creating safe spaces in Latin American media

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    Chicas Poderosas works to coach and support women and LGBTQ+ journalists
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    Bringing Underreported Stories to Attention

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    A women-founded network of journalists and news organizations across Mexico
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    Advocates for Equity in Australia

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    Media Diversity Australia advocates for greater diversity in Australian media
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