Augmentez vos revenus issus des annonces numériques
Exploitez tout le potentiel de vos annonces numériques et augmentez vos revenus publicitaires.
Sélection de ressources
Fundamentals Lab
Augmenter vos revenus grâce aux produits publicitaires de Google
Formations
Estimer vos revenus publicitaires
Augmenter vos revenus grâce aux produits publicitaires de Google
Augmenter vos revenus issus des annonces numériques avec AdSense
Augmenter vos revenus issus des annonces numériques avec Google Ad Manager
Comprendre les revenus publicitaires directs et programmatiques
Comprendre les tailles et les formats d'annonces
En savoir plus sur les bloqueurs de publicité
Augmenter vos revenus issus des annonces numériques grâce à l'affiliation
Augmentez vos revenus issus des annonces numériques
Exploitez tout le potentiel de vos annonces numériques et augmentez vos revenus publicitaires.
Produits
Google Ad Manager
Augmentez vos revenus publicitaires et protégez votre marque partout où les internautes regardent du contenu, jouent et interagissent
Articles
Stuff tunes in to user needs
Learn how Stuff.co.nz, New Zealand's top news site, adopted a user needs framework to diversify revenue and increase reader engagement. Discover how this data-informed content strategy led to a 90% lift in unique visitors.
Empowering The Manila Times with Advanced GA4 Tracking
The Manila Times, a major news outlet in the Philippines, has successfully transitioned from basic Google Analytics 4 (GA4) reporting to a sophisticated, event-based tracking system. This strategic move, in partnership with Monks under the Google News Initiative's GA4 Accelerator Program, has empowered the publisher to gain deeper insights into reader behavior, refine its content strategy, and significantly improve audience engagement.
Bonnier News launches GenAI tool in record time
Swedish media company builds generative AI solution for efficient native content production.
Local News Publications moves to Google Ad Manager
Significantly growing their digital advertising revenue
My City Logan delivers strong digital ad presence
Capitalizing on a strong established readership in the local market.
Digital hyperlocal Crux applies new ad solutions
Monetising both hyperlocal and network audiences with direct and programmatic ads
How Eenadu increased ad fill rate and revenue by 15%
Eenadu designs new Ad Management System (AMS), increasing revenue.
Stuff, New Zealand news publisher, builds for the future
Stuff redesigned and rebuilt their site with future-fit technology.
Spanish media group catches the AI wave
HENNEO undertakes a wide-ranging initiative to integrate AI across its operations.
How a digital news site in Uttarakhand grew its digital ad revenue
Uttra News increases ad revenue by 484% with Progressive Web App technology
Dong Nai Newspaper Grows Reach and Revenue
Vietnamese publisher learns more about its readers to successfully boost engagement, and diversify revenue.
Regional Digital News Media: How Google’s Offerwall helped drive 20% increase in revenue for Sakal Media Group
Sakal Media experimented with Google Offerwall to build a sustainable revenue stream
NZME enhances data maturity & audience targeting
New Zealand publisher increased engagement and optimised registration and subscriber flows, developing a data-led lifecycle & personalised storycards on the NZ Herald.
Indonesian publisher’s numbers up with video and PWA
JabarEkspres' video advertising and implementation of PWA opened up new audiences and revenue streams
Digital makeover increases publisher’s revenue
SWA launches mobile app with monetization features and receives training for web optimization
India Today increases eCPM by leveraging First Party Data
India Today Group, builds “1View“ - a Customer Data Platform (CDP) effectively leveraging first-party data, to increase audience engagement and eCPM by +20%.
Focusing a revenue strategy on social audiences
Queerency’s Travers Johnson makes an unconventional choice for LGBTQ+ publication
Building a roadmap to revenue growth
Financial planning helps Anchor Media expand revenue operations
Taking control of organizational finances
The GNI Startups Lab helped The Record co-founder develop a new skill set and gain confidence
Enacting tactics to grow revenue and subscriber base
Armed with new confidence, the Burlington Buzz sets new revenue and audience goals
La croissance numérique d'une institution communautaire
Depuis 130 ans, l'AFRO informe ses lecteurs des bonnes nouvelles concernant la communauté noire qui ne sont pas relayées par ailleurs. Grâce à son partenariat avec Google, l'AFRO a acquis de nouvelles compétences pour générer plus de revenus issus du numérique, ce qui va lui permettre de pérenniser sa mission.
Vous recherchez autre chose ?
Commencez à bâtir votre modèle de revenus
Diversifiez vos sources de revenus, estimez vos revenus potentiels et lancez de nouveaux produits.
Augmentez vos revenus lecteurs
Générez des revenus issus des abonnements, adhésions et contributions de votre audience.
Toutes les ressources
Outils, formations et ressources conçus en collaboration avec des spécialistes du secteur, des universitaires et des organismes de presse du monde entier.