Telecoms Adspend Report 2026
How Vodacom, MTN, Telkom and Cell C invested across TV, radio and print, and what it signals about competitive strategy in the industry.
About the report
Between July and December 2025, the telecoms sector invested approximately R708 million in advertising across more than 109,000 executions.
This report provides a clear breakdown of:
Total category adspend
Brand-by-brand investment levels
Monthly flighting trends
Channel split across TV, radio and print
Seasonal spikes and competitive shifts
Recent creative executions from each brand
It offers a practical view of how each operator approached visibility, scale and tactical investment in the second half of the year.
Who could use this report?
Marketing and brand teams in telecoms
Media planners and strategists
Agency teams managing telecom accounts
Executive teams assessing competitive pressure
If you need a grounded view of how the category is investing, this report provides that benchmark.
About the data
The data was collected and analysed by Ornico using its advertising monitoring and rate benchmarking methodology.
All findings are based on monitored advertising activity across major media channels. Adspend figures reflect estimated investment derived from industry rate benchmarks.
The analysis covers the period July to December 2025.
Want a deeper view?
If you would like a tailored breakdown of your competitors, media mix, or campaign pressure over time, Ornico can provide a custom analysis aligned to your business objectives.
