Brand Marketing
Insights into how leading global and emerging brands connect with consumers through storytelling, innovation, and purpose-driven marketing.
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Why Adidas Originals Brought Samuel L. Jackson and His Superstars Back for Chapter Two
Marketing boss Annie Barrett wants to build on the ‘halo’ effect from Jackson’s first ads.
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Saucony’s 4-Minute Ad Celebrates the Community in Solo Running
The campaign pushes for emotion over performance.
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Fortune 500 CMOs Turn to Freelancers in Major Talent Shift
New Assemble data finds freelancers and contractors make up 30% to 70% of many marketing organizations.
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The Unilever CEO Has a New Marketing Doctrine, and It Is Completely Wrong
Unilever is pivoting to a “social-first demand model,†arguing that an army of creators will replace the traditional advertising that had built its brands for half a century.Â
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Fandom Over Funnels: Marian Lee of Netflix on Culture-Led Brand Growth
How to build a marketing strategy around culture, not campaigns.
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How CBS Survived and Thrived With a 50-State Scavenger Hunt for Survivor 50
The celebration for Survivor’s 50th season transformed the US into a real-world game.
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Intelligent Beauty: How Ulta Beauty Uses AI Personalization to Power Loyalty and Relevance at Scale
Plus, why wellness has become inseparable from beauty.
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CMOs Are More Focused On Growing Revenue Than Brand Awareness
Economic worries and AI have shifted priorities for the marketing department, according to a survey by NewtonX
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How Budweiser, Pepsi, and Dunkin’ Won the Super Bowl, and Michelob Ultra Lost It
The results of Ipsos’ Super Bowl ad recall survey make for deeply uncomfortable reading for many of the brands that committed their budget and teams to a 30- or 60-second […]
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Successfully Using AI in Business with ClearPrompt CEO Karin Timpone
Building the AI tools CMOs actually need at the World Economic Forum.
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