IAB UK

What does it really take to win when everything is on the line? We’re thrilled to welcome Lizzy Yarnold OBE to the stage at Sopwell House next week at Leadership Summit! Fresh from presenting at the Milan Winter Olympics, Britain’s most successful Winter Olympian will share what high performance really looks like, beyond the medals. This won’t just be about podium moments. Lizzy will dive into: • Resilience when the pressure peaks • Navigating setbacks at the highest level • The mindset required to perform against the odds Honest. Insightful. Inspiring. An unfiltered look at what it truly takes to succeed when it matters most. You can see the full agenda here: https://lnkd.in/enz2P9zn

Great to see our Retail Media Lead, Olivia McCullagh, featured in Retail Media Age, sharing her journey into retail media and what’s next for the sector. Liv joined IAB UK from Tesco Media & Insight Platform and has been working closely with retailers, brands, agencies and ad tech partners to help shape the future of retail media in the UK. In the piece, she talks about how the space is evolving, the importance of collaboration and standards, and why this next phase of growth is so important for the wider digital advertising ecosystem. Read the full interview here: https://lnkd.in/eYuUpxf3

We’re excited to launch our new Introduction to Creator Marketing training. Built for brand marketers and anyone working across the digital advertising ecosystem, this course dives into the evolving creator economy and how to build, activate and measure creator-led campaigns that resonate with audiences and deliver performance outcomes. You’ll hear from Connie Hawker on the creator landscape, growth forecasts, the role of creators in modern media planning, best practices for collaboration and building a long-term creator strategy. The training is now live and available to our members. Log in to start building stronger, more effective creator marketing programmes today.

🙌 A big welcome to new members who have recently joined IAB UK, including: ⭐ datawrkz ⭐ AudienceProject ⭐ Ocado Retail ⭐ Arwen ⭐ AUDIENCES ⭐ Reddit, Inc. ⭐ Assertive Yield B.V. ⭐ ByAtlas ⭐ Real Chemistry ⭐ Active International Whether it’s representing the digital advertising industry in Parliament, breaking new ground with innovative research or upholding industry best practice via the Gold Standard, joining the IAB makes you part of something bigger. Learn more here: https://lnkd.in/dBgutBzD #NewMembers #Benefits #Digital #Advertising

James Chandler’s new column in The Media Leader UK captures a growing risk in media and marketing: when content becomes limitless, meaning becomes scarce. AI changes how fast we can produce. It doesn’t change what makes work effective. A useful reset for anyone equating volume with value. Well worth a read. Link in the comments.

What makes an industry event worth leaving your desk for? At Techtonic, our first adtech event of the year, we asked some attendees why events like this still matter. Here's what Conor McHale, Zoe Risbridger-Smith, Charlie Bolton, Lavan Sornarajah and Sara Vincent had to say. Their responses capture the energy in the room - a small snapshot of the conversations you only get by turning up. The good news is there’s plenty more to come. You can see what’s next here: https://lnkd.in/dxDzz9B

Yesterday we hosted our IAB UK in the North: Educate, Engage and Connect, bringing together members from across Manchester, the North and surrounding regions for an afternoon of insight, discussion and connection. It was great to spend time with our community exploring some of the key themes shaping digital advertising, from retail media and policy developments, to the IAB Gold Standard and the trends expected to define 2026. A big thank you to all our members who joined us. The quality of the conversations throughout the afternoon, and over networking drinks, was a strong reminder of the value of coming together as an industry to learn, challenge and move forward collectively. Here’s to more opportunities to educate, engage and connect in the year ahead.

Thrilled to share that the IAB UK Leadership Summit returns on 5–6 March at Sopwell House: an exclusive, invite-only forum designed for senior decision makers shaping the future of digital advertising. This is not a typical conference. Over two days, we’ll step away from day-to-day demands to confront the most pressing challenges and opportunities facing our industry, drawing on strategy-setting insight, practical leadership perspectives and high-level debate. With some great speakers already confirmed, the agenda has been curated with impact in mind, from forward-looking keynote sessions to closed-door discussions and peer exchanges that will influence how we lead, innovate and drive growth in an increasingly complex landscape. A very special thank you to our sponsor, Nielsen! Find out more and reach out for more information: https://lnkd.in/eJMbsuPn

AI is no longer an experiment; it’s becoming core business infrastructure. In The Drum, leaders including Chanelle Urquico, Dan Ward, Alisdair Newman, Philip Duffield, and Tracey Pilon share how AI is moving marketing from guesswork to intelligence, automating workflows, improving decision-making, and pushing the industry toward more transparent, interoperable, and human-centred systems. The common theme: real maturity will come from combining quality data, standards, and human oversight to turn AI into measurable impact. Read the full piece in The Drum - link in the comments

We've opened public consultation on proposed updates to the Gold Standard TV+ specification. As Joe Jackson explains, the changes aim to better reflect how digital TV is traded and measured in practice, improving consistency across the TV+ ecosystem. Feedback is open until 20th February, a good moment for the industry to help shape what comes next. More information here: https://lnkd.in/e3xermHX