Google Ads

Advertising Services

Mountain View, California 910,266 followers

The official page for updates, tips, and inspiration from the Google Ads team.

About us

Get started with the Google Ads AI Essentialsâ†’ g.co/ads/aiessentials âœ… The official page for updates, tips, and inspiration from the Google Ads team.

Website: g.co/ads/aiessentials
External link for Google Ads
Industry: Advertising Services
Company size: 10,001+ employees
Headquarters: Mountain View, California
Specialties: Online Advertising

Updates

Google Ads reposted this
YouTube Advertisers

130,073 followers
3d
Report this post
The Nielsen results are in! For the third year in a row, YouTube takes the lead in the living room! ðŸ“ºâ¤ï¸ Capturing 12.5% of TV and streaming viewership in January. ð—§ð—µð—² ð˜ð—®ð—¸ð—²ð—®ð˜„ð—®ð˜† ð—¶ð˜€ ð—°ð—¹ð—²ð—®ð—¿: In this new era of viewing, YouTube isn't just part of the conversationâ€”creators and their communities have made it the leader in the living room and beyond. Make sure your brand is part of it. Read the full report â¬‡ï¸ https://goo.gle/4seYQBp

3 Years of Streaming Leadership on YouTube

5 Comments

Like Comment Share
Google Ads

910,266 followers
3d
Report this post
Why did your headlines suddenly start showing as sitelinks? ðŸ§ Itâ€™s not a glitch - itâ€™s part of a fundamental shift in how Search ads are being reimagined for a conversational, AI-driven era. This week on Ads Decoded, weâ€™re pulling back the curtain on the Google Ads engine room. Ginny Marvin sat down with Abby Butler (Ads UI Product Manager) and Adam Bullock (Search Ads UX Lead) to break down: ðŸ“Š ð—˜ð˜ƒð—¶ð—±ð—²ð—»ð—°ð—²-ð—¯ð—®ð—°ð—¸ð—²ð—± ð—¹ð—®ð˜‚ð—»ð—°ð—µð—²ð˜€: The specific data points and rigorous vetting process required to move a new format from hypothesis to global rollout. ðŸ¤ ð—¨ð˜€ð—²ð—¿ ð—®ð—´ð—²ð—»ð—°ð˜† + ð—®ð—±ð˜ƒð—²ð—¿ð˜ð—¶ð˜€ð—²ð—¿ ð˜ƒð—®ð—¹ð˜‚ð—²: How features like the new "hide" button build the long-term trust necessary for better advertiser ROI. ðŸŽ¨ ð—§ð—µð—² "ð—¯ð˜‚ð—°ð—¸ð—²ð˜ð˜€ ð—¼ð—³ ð—½ð—®ð—¶ð—»ð˜" ð˜€ð˜ð—¿ð—®ð˜ð—²ð—´ð˜†:Â Why asset breadth and variety are what future-proof your campaigns as Search ad formats become more fluid. Read the latest edition âž¡ï¸

How Google tests new Search ad designs Google Ads on LinkedIn

18 Comments

Like Comment Share
Google Ads reposted this
Think with Google

955,937 followers
3d Edited
Report this post
âœ¨ Marketers, your guide to the super-empowered customer is here âœ¨ Armed with real-time information and inspiration from AI and creators, these savvier consumers are flipping the old marketing paradigm. The trade-off between the ease of a spontaneous purchase and the confidence of a well-researched decision is over. But does this faster journey mean less influence for marketers? Far from it. When your ads and products are relevant and helpful, you become the answer these consumers are actively seeking. Gemini â€”our most capable model todayâ€”is driving this transformation. By putting our unique signals to work across Search and YouTube, and deploying new agentic commerce features, we are putting your brand front and centerâ€”from the first spark of inspiration to the final checkout. Ready to understand how to thrive in this new era? Our new cheat sheet gives you a glimpse. â¬‡ï¸ Download the full report to discover how we're enabling these new consumer journeys and why the Gemini advantage is your business advantage: https://goo.gle/3MLvcog

8 Comments

Like Comment Share
Google Ads

910,266 followers
3d
Report this post
ðŸ˜µðŸ’« ð—ªð—¼ð—¿ð—¿ð—¶ð—²ð—± ð—®ð—¯ð—¼ð˜‚ð˜ ð˜†ð—¼ð˜‚ð—¿ ð—”ð—œ-ð—´ð—²ð—»ð—²ð—¿ð—®ð˜ð—²ð—± ð—®ð—±ð˜€ ð—¯ð—²ð—¶ð—»ð—´ ð—¼ð—³ð—³-ð—¯ð—¿ð—®ð—»ð—±? Use text guidelines like bonprix did. Text guidelinesâ€™ beta access is rolling out today for AI Max and Performance Max campaigns. Hereâ€™s how it works for AI Max: ðŸŽ¨ Text customization matches your ad creative with customer intent ðŸ”’ Text guidelines ensure the generated ad creatives stay on-brand by steering Google AI to exclude specific terms, or avoid concepts. High-quality creatives drive performance, and pairing your unique insights with Google AI allows your ads to stay meaningful across every new Search experience. Learn more: https://goo.gle/4cOSmVa

Text guidelines for AI Max

5 Comments

Like Comment Share
Google Ads

910,266 followers
4d
Report this post
ðŸ†ðŸŽ‰ ð—œð˜€ ð˜†ð—¼ð˜‚ð—¿ ð—¶ð—»ð—»ð—¼ð˜ƒð—®ð˜ð—¶ð—¼ð—» ð—¼ð˜‚ð˜ð—½ð—®ð—°ð—¶ð—»ð—´ ð˜ð—µð—² ð—¶ð—»ð—±ð˜‚ð˜€ð˜ð—¿ð˜†? Prove it with the Google Ads Impact Awards. More than just a trophy, the Google Ads Impact Awards celebrate and catalyze the careers of marketers and agencies defining the AI era. ð—¦ð˜‚ð—¯ð—ºð—¶ð˜ ð˜†ð—¼ð˜‚ð—¿ ð—¯ð—²ð˜€ð˜ ð˜„ð—¼ð—¿ð—¸ ð—¶ð—»: ðŸ“Š Data innovation ðŸ“½ï¸ Media achievement ðŸŽ¨ Creative impact ðŸŒ International growth ðŸ“± App growth â AI excellence Ready for the spotlight? Submissions are now open in the US and CA until March 12, with more markets opening soon: https://goo.gle/471mxVt

Google Ads Impact Awards

2 Comments

Like Comment Share
Google Ads

910,266 followers
4d
Report this post
Donâ€™t get hung up on individual asset impressions if you want to win in the new era of Search ðŸ‘‡ In this episode of Ads Decoded, host Ginny Marvin joins product experts Abby Butler (Ads UI Product Manager) and Adam Bullock (Search Ads UX Lead) to unpack the design process behind the design, testing and rollout of new Search ad experiences. Abby and Adam share how focusing on asset variety helps you future-proof your strategy as formats evolve: ðŸŽ¨ ð—™ð—¹ð—²ð˜…ð—¶ð—¯ð—¶ð—¹ð—¶ð˜ð˜† ð—¶ð˜€ ð—¸ð—²ð˜†: Provide a diverse mix of assets so the system has more â€œbuckets of paintâ€ to meet the specific intent of complex, conversation-driven queries. ðŸ“ˆ ð—™ð—¼ð—°ð˜‚ð˜€ ð—¼ð—» ð—½ð—²ð—¿ð—³ð—¼ð—¿ð—ºð—®ð—»ð—°ð—²: An asset with low impressions but good performance metrics means it was likely the right message at the right time for a smaller subset of users â€“ who you might not have reached without it. âœ¨ ð—¦ð˜ð—®ð˜† ð—®ð—µð—²ð—®ð—± ð—®ð˜€ ð—»ð—²ð˜„ ð—²ð˜…ð—½ð—²ð—¿ð—¶ð—²ð—»ð—°ð—²ð˜€ ð—¹ð—®ð˜‚ð—»ð—°ð—µ: Asset breadth also helps ensure youâ€™re ready to take advantage of new formats and experiences as Search continues to evolve. Watch the full episode here â†’ https://goo.gle/4s2QsVs

Search ads: How Google is reimagining experiences that drive value

3 Comments

Like Comment Share
Google Ads

910,266 followers
5d
Report this post
Major round of applause to our 2026 Premier Partners! They're among the top 3% of agencies recognized for their ability to drive client success. Looking to grow your business? Find an expert in our directory. â†’ https://goo.gle/4s2Dgjg #PremierPartners #GoogleAds

2026 Premier Partners

16 Comments

Like Comment Share
Google Ads reposted this
YouTube Advertisers

130,073 followers
5d Edited
Report this post
ð—¨ð—»ð—¹ð—¼ð—°ð—¸ ð—µð—¶ð—´ð—µ-ð—½ð—²ð—¿ð—³ð—¼ð—¿ð—ºð—¶ð—»ð—´ ð—°ð—®ð—ºð—½ð—®ð—¶ð—´ð—»ð˜€ ð˜„ð—¶ð˜ð—µ ð˜ð—µð—¶ð˜€ ð—ºð—¼ð—»ð˜ð—µâ€™ð˜€ ð——ð—²ð—ºð—®ð—»ð—± ð—šð—²ð—» ð—±ð—¿ð—¼ð—½! Advertisers who adopted at least 3 of our 4 core best practices saw an average of over 40% more conversions. Weâ€™re sharing the best practice ABCDs for Demand Gen to help you maximize your 2026 performance. Read more to see how brands like Cropp used these best practices to achieve a 50% lift in ROAS.ðŸ‘‡ https://goo.gle/4s9zOUe

2 Comments

Like Comment Share
Google Ads

910,266 followers
6d
Report this post
ðŸ¤–ðŸ“¶ Are your prompts as good as they could be? ð—¦ð˜ð—¼ð—½ ð—±ð—¿ð—¼ð˜„ð—»ð—¶ð—»ð—´ ð—¶ð—» ð—±ð—®ð˜ð—® ð—®ð—»ð—± ð˜€ð˜ð—®ð—¿ð˜ ð—±ð—¿ð—¶ð˜ƒð—¶ð—»ð—´ ð—¶ð—»ð˜€ð—¶ð—´ð—µð˜ð˜€ with 5 Analytics Advisor best practices for growth: ðŸ¤” Focus your prompts on the â€œwhyâ€ and the â€œhowâ€ to unlock diagnostic capabilities. ðŸ“Š Use event or metric names from your GA4 properties within your prompts. ðŸ’¡ Provide Analytics Advisor with strategic context. ðŸ‘¥ Specify different audiences. ðŸ¤– Embrace agents as a helpful collaborator. Try Analytics Advisor today and learn more â†’ https://goo.gle/4kNiKkb

9 Comments

Like Comment Share
Google Ads

910,266 followers
6d
Report this post
Is your tagging setup ð—¹ð—¶ð—ºð—¶ð˜ð—¶ð—»ð—´ ð˜†ð—¼ð˜‚ð—¿ ð—®ð—± ð—½ð—²ð—¿ð—³ð—¼ð—¿ð—ºð—®ð—»ð—°ð—²? ðŸ˜¨ Here are 3 ways to unlock more first-party data AND recover lost conversions: ðŸ”Ž Missing out on the full customer journey? Audit your site to ensure your Google tag fires correctly on every single page. âš™ï¸ Wasting time messing with site code? Use Google Tag Manager to control all your marketing tags (Google or other third-party tags) in one simple interface. ðŸ›¡ï¸ Losing conversions to signal loss? Upgrade to Google tag gateway for advertisers to load your existing Google tag from your own domain via the server-side, making it more resilient to signal loss.

9 Comments

Like Comment Share

Google Ads

Advertising Services

Mountain View, California 910,266 followers

The official page for updates, tips, and inspiration from the Google Ads team.

About us

Updates

3 Years of Streaming Leadership on YouTube

Text guidelines for AI Max

Google Ads Impact Awards

Search ads: How Google is reimagining experiences that drive value

2026 Premier Partners

Join now to see what you are missing

Affiliated pages

Google

Google for Developers

Google Cloud

YouTube

Think with Google

Google Workspace

Google Analytics

Google Developer Groups (GDG)

Google Research

Google Marketing Platform

Google for Publishers

Grow with Google

Android Developers

Google Cloud Partners

Google Small Business

Google Search Central

ChromeOS & Chrome Enterprise

Google for Health

Google AI for Developers

TensorFlow

Flutter Dev

re:Work with Google

Google Partners

Google News Initiative

Google Play business community

Firebase

Android

Chrome for Developers

CapitalG

Google Pay Developers

Android Enterprise

Google User Experience Research

Google Chrome

Google Public Policy

Google Maps Platform

Adometry (acquired by Google)

Google Developers North America

Google Nest Pro

Google Search Liaison

Google Public Sector

Google Antigravity

Google for Business India

Google Learning & Education

Mineral.ai

Google Arabia

Google Italia

Google Polska

Flutter

Firebase

Google DACH

Google for Business AUNZ

Similar pages

Microsoft

Amazon

Apple

Meta

Netflix

Deloitte

IBM

LinkedIn

NVIDIA

Spotify