Think Googlebot is just a single "googlebot.exe" program we can run? In the latest episode of Search Off the Record, Martin Splitt and Gary Illyes dive deep into the reality of Google's crawling infrastructure. Key takeaways include: -- Why "Googlebot" is actually a misnomer. -- How it operates kind of as a central software-as-a-service (SaaS) used across Google products. -- The sophisticated throttling and "don't break the internet" safeguards that control crawl behavior. Check out the full discussion on YouTube: https://lnkd.in/dCQEPH_w For more on how we crawl the web, visit: https://lnkd.in/eCu8EzyM #SEO #GoogleSearch #SOTRpodcast
Google Search Central
Technology, Information and Internet
News and resources from Google Search to help people make great sites.
About us
Google Search Central is here to help the right people view your content with resources to make your website discoverable to Google Search.
- Website
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https://developers.google.com/search
External link for Google Search Central
- Industry
- Technology, Information and Internet
- Company size
- 10,001+ employees
Updates
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The Search Console's new AI-powered configuration is now available to everyone! Have you already tried it? If not, here's an example to help you get going. Learn more at https://lnkd.in/djm6_awF
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Today, we're announcing an algorithmic change that enhances the quality of articles that appear on Discover. We're calling this the February 2026 Discover Core update. Find out more in our blog post at https://lnkd.in/ePDjB3_P
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Search Central Live is coming back to South America! 🇧🇷 🇦🇷 Search Central Live is coming back to South America! After many successful events in the region, we're continuing our mission to help you enhance your site's performance in Google Search. https://lnkd.in/dduDJF_c
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We’re excited to announce a reimagined Google Trends Explore page, now featuring Gemini capabilities to make it easier for anyone to find insights, get inspired and dive deeper into a topic. The updated Explore page has a new side panel that uses Gemini capabilities to automatically identify and compare relevant trends for your area of interest. It’s now possible to compare eight search terms at once, up from five in the previous version of the page. And starting today, you can see an expanded list of 50 top and 50 rising commonly searched with queries, helping you gather more context for your keyword research. We’ve also introduced a new, modern look with dedicated icons and colors for each term, making it easier to match the search terms to the graph at a glance. The experience is being rolled out gradually. Read the full announcement at https://lnkd.in/e5xAFRjH
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ðŸŽ™ï¸ We’re trying something new this year for the Search Off the Record podcast! We want to chat with more folks from the community, especially those who wouldn't usually put themselves in the spotlight. We're opening a rolling nomination form to help us find new guests we might otherwise be missing. If you know someone who is doing cool work and needs to be heard, nominate them to be a guest on our podcast using the form below â¬‡ï¸ https://lnkd.in/eUBe7d7D
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To everyone who joined us for Search Central Live in APAC this year: Thank You. You are the reason we do this. 🙌 Read our end-of-year note from Cherry Prommawin and Gary Illyes, and get a sneak peek at our plans for 2026 here: https://lnkd.in/eqJnrf8X #SCLAPAC #SEO #GoogleSearch
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Today we released the December 2025 core update to Google Search. This is a regular update designed to better surface relevant, satisfying content for searchers from all types of sites. We'll update our ranking release history page when the rollout is complete: https://lnkd.in/gm_Kw67U Update: The rollout was complete as of December 29, 2025.
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Today, we are excited to introduce a new feature in the Search Console Performance report: weekly and monthly views. https://lnkd.in/dC8vgn_F This new functionality allows you to adjust the time aggregation of any of the performance charts, helping you smooth out daily changes and focus on the overall trend of traffic to your website.
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Today, we are excited to announce a new experiment in Search Console that offers site owners a unified view of their Google Search performance across their websites and social channels. https://lnkd.in/dvMRN7QX With this update, we are expanding the Search Console Insights report to include performance data not only for your website, but also for some of your social channels. This new integration allows you to review Search performance of social channels associated with your website directly within Search Console.
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