Addressing Cultural Differences

Just by being Black, the level of latitude you're given for behaviour – especially behaviour deemed "bad" – is often completely different. The consequences are harsher and the scrutiny is sharper. Take disciplinary matters, for example. Black employees are often judged more harshly for the same behaviours as their white counterparts. A Black professional might be labelled “difficult”, “angry”, “intimidating”, or “unprofessional” for expressing frustration in a meeting, while a white colleague might be excused as “passionate” or “assertive”. You know the type of comments – “Elizabeth is just expressing how she feels,” or “Johnny was just a bit hot under the collar.” The disparity isn’t just anecdotal – it’s backed up by research into workplace racial bias. Then there’s career progression. Black employees are frequently held to higher standards to earn the same recognition. Feedback like, “You need to prove yourself more” or “be more of a team player” is often levelled at those who have already delivered exceptional results. Meanwhile, others are promoted based on potential or likeability rather than consistent performance. Not sure if this is (or has) happened in your workplace? 1) Look at patterns in employee relations cases – Are Black employees disproportionately disciplined or receiving harsher feedback compared to their peers in similar roles? 2) Examine promotion criteria – Are Black employees expected to overperform just to be considered for opportunities, while others get ahead based on vague ideas of potential or even subpar performance? How do performance and potential ratings for Black employees compare with others? 3) Observe how behaviours are labelled – Is there a difference in the language used to describe similar actions? Are words like “angry” or “unapproachable” disproportionately applied to Black colleagues? For Black women, how are their traits described compared to non-Black women? For Black men, what “advice” is given under the guise of mentorship to ensure they aren’t perceived as “intimidating” or “scary” – particularly when they express frustration or anger? To address this, the first step is noticing the patterns (or not dismissing or acting defensively when it’s pointed out), the second is to question and avoid making assumptions that it is an “unfounded accusation” and the third? Well, that’s up to you. You can either take action or ignore it. I say that only because too many organisations are still struggling to get past the first step 🤷🏾♀️ 📹 Sterling K. Brown

"Sorry for messaging." I see this phrase multiple times per day from Filipino team members. They are not apologizing for a mistake. They are apologizing for what they thought was a hassle they are bringing in. This is not about confidence. This is about culture. Filipino workplace communication emphasizes smooth relationships and deference to authority. The concept of "utang na loob" (debt of gratitude) runs deep. When someone helps you or employs you, maintaining that relationship through politeness becomes paramount. Foreign managers often misread this. They see frequent apologies and assume the person lacks confidence or feels anxious about their performance. That is not what is happening. Some examples I see constantly: "Sorry for the inconvenience" when asking a legitimate clarifying question. "Apologies for the delay" when the response came 2 hours later, not 2 days. Multiple apologies in a single message for what amounts to normal work communication. The challenge is this. Remote work requires directness. When someone hits a blocker, I need them to state it clearly and immediately. Not apologize three times before getting to the actual issue. This is what I think works: Model the behavior you want. When someone apologizes unnecessarily, respond with "No need to apologize. This is normal work communication." Reframe apologies into statements. If someone says "Sorry to bother you but I am blocked," teach them to say "I am blocked on X and need guidance on Y." Create explicit norms. Tell your team directly: "Asking questions is part of your job. You never need to apologize for doing your job." Acknowledge the cultural context. Explain that global business communication values directness and that this does not mean disrespect. The goal is not erasing cultural communication styles. The goal is helping your team understand that directness serves everyone better in remote work environments. Frequent apologies are not a performance issue. They are a cultural communication pattern that you can help reshape through clear expectations and consistent modeling.

How can we bridge the gap between cultures in Japan? I saw two worlds in one room. In one corner, Japanese groups gathered neatly, exchanging business cards. On the other, the international crowd was jumping into conversations, laughing, and sharing ideas. This dynamic wasn’t new to me. I’ve had chats with Japanese friends and colleagues who feel awkward about networking—whether it’s at events or just in everyday work situations. It made me wonder: Why does networking feel so different in Japan? It’s more than just personal preference. It’s a mix of cultural norms, history, and workplace traditions all playing a role. ↪︎ The lifetime employment mindset For decades, Japan’s career path followed one simple rule: Stick with one company, and they’ll take care of you for life. Networking outside your company? It was sometimes seen as disloyal. Even today, that mindset still feels familiar to many of us. Growing up, I often heard: “If you stay loyal, the company will take care of you.” That safety net isn’t guaranteed anymore. Yet, the hesitation to network is still there. ↪︎ Risk aversion & the need for structure (Nemawashi) “I’ll go if someone I know is going—it feels safer.” That line explains why approaching strangers feels unnatural for many Japanese people. It’s tied to nemawashi (根回し)—the quiet, behind-the-scenes consensus-building that happens before anything official. Like rehearsing before a show, everyone knows their role before the event even starts. Spontaneous networking? That’s pure improv. Without introductions or structure, it feels risky. That’s why business cards (meishi) aren’t just contact details—they’re a safety net providing context and reassurance. ↪︎ Social bonding happens elsewhere In Japan, the strongest connections aren’t made at networking events. They’re built over drinks at nomikai (after-work parties) or company outings like hanami (cherry blossom viewing). These settings offer structure—clear roles, established hierarchy, and a comfortable atmosphere. But when networking feels like a free-for-all, with no introductions or shared context, hesitation comes naturally. ▶︎ How can we make networking events more inclusive? Semi-structured activities with clear guidance, bilingual facilitators, and low-pressure settings can make networking feel less intimidating and way more genuine. I explored this more in the full article—would love to hear your thoughts: https://lnkd.in/g6NcfgXd P.S. Ever thought about the power of weak ties? The people who aren’t in your immediate circle—an old colleague, a LinkedIn contact, or someone you met once at an event. They’re the ones who open doors to new ideas and perspectives you’d never find on your own. I’m grateful for everyone who made me see that. And for the deeper connections I’ve been lucky enough to build along the way. What’s helped you navigate networking across cultures?

🌍 New Series: "Mind the Gap – PR & Communication Across Borders" Ever tried launching a PR campaign in another country and thought, “Wait… why did that land like a lead balloon?” You're not alone. As someone who's navigated international communication for a while, I’ve seen firsthand how cultural nuance can make—or break—a message. So I’m kicking off a new series exploring how PR and communication differ around the globe. 👉 First up: Germany vs. the USA U.S. Communication: Enthusiastic, emotional, and yes—peppered with exclamation marks!!! Storytelling is king. Personal anecdotes and a strong “why” lead the way. Positivity sells. Even problems get rebranded as “growth opportunities.” German Communication: Direct, precise, and suspicious of unnecessary fluff. Facts first. Then more facts. Then a few more, just to be safe. Understatement rules. If a German says something is “not bad,” it might be worthy of an award. Example: An American press release might open with: “We’re thrilled to announce our exciting new partnership that will revolutionize the industry!” A German version? “Company A and Company B have entered a partnership effective May 15. Objectives include market expansion and product development.” Both are correct. Neither is wrong. But the context is everything. Takeaway: If you're crafting messages across borders, remember—it’s not just about what you say, but how it’s heard. ✨ Stay tuned for more posts comparing global comms styles—from Japan’s silence-as-a-power-move to Brazil’s beautifully fluid approach to formality. Have you run into cultural communication quirks in your PR work? I’d love to hear them! Chris Prouty, tell us about your experience as a US PR pro, please. #PR #Communication #CrossCulturalCommunication #Germany #USA #GlobalMarketing #Storytelling #Localization #InternationalBusiness

RACISM exists in shades of grey not black and white ... For too long, we’ve viewed racism as a black-and-white issue - you’re either racist or you’re not. This oversimplification hides how deep and widespread the problem truly is in our workplaces and broader social settings. In reality, racism exists on a spectrum, and we all sit somewhere along that line - whether we realise it or not. People can hold a wide range of beliefs, attitudes, and behaviours along this continuum, from unconscious bias to outright discrimination. Our tendency to see racism as an all-or-nothing concept - where someone is either entirely racist or not racist at all - prevents us from recognising the more subtle, everyday biases that influence our actions. These biases often go unnoticed because they don’t fit the extreme examples of racism we’re used to, such as open hostility or blatant discrimination. At one end of the spectrum lies unconscious bias, where individuals or organisations act in ways that reflect prejudiced views without realising it. For example, an employer might automatically assume that someone from a particular racial background isn’t suited for leadership, despite no valid reason. They may favour hiring or promoting someone from their own background, justifying it as “a better cultural fit,” without recognising the racial bias in their decision. Further along the continuum, exclusion becomes more deliberate but still subtle. Individuals or organisations might avoid interacting with people from different racial backgrounds - not out of direct hostility, but due to discomfort or ingrained stereotypes. In the workplace, this might involve excluding certain colleagues from informal networks, such as after-work drinks, project teams, or mentoring opportunities. While not openly aggressive, these exclusions create a culture where some groups are sidelined from career advancement or fitting in socially. In the middle of the spectrum lies passive racism, where people acknowledge racism exists but fail to act against it. For instance, a colleague might overhear a racist joke but choose not to speak up, dismissing it as “just a joke.” This inaction allows racism to persist, creating environments where harmful behaviours are normalised, and deeper issues remain unresolved. Further along the continuum is subtle discrimination - actions that reflect underlying prejudices but are less obvious than overt racism. A colleague might frequently interrupt or talk over someone from a minority background, assuming their ideas are less valuable without realising it. These actions, though unintentional, silence certain voices and subtly sideline individuals. At the far end of the spectrum, racism becomes explicit and aggressive. Individuals or organisations openly engage in discriminatory behaviour based on race. #racism #management #hr #humanresources #leadership #aimwa Visual imaged designed by ChatGPT5

A few years ago, I was in a high stakes meeting with colleagues from Japan. I presented my points confidently, thinking I was making a great impression. But as I scanned the room, I saw blank expressions. No nods. No engagement. Just silence. I panicked. Had I said something wrong? Was my idea unconvincing? After the meeting, one of my Japanese colleagues pulled me aside and said, “Sumit, we really want to understand you, but you speak too fast.” That was my light bulb moment. For years, I assumed that mastering English and business communication was enough to build strong global relationships. But the real challenge wasn’t just the language - it was the rate of speech! Most of us don’t realize that speaking speed varies drastically across cultures. Here’s an eye-opener: ·      In India, we typically speak at 120–150 words per minute. ·      The global standard for clear communication is around 60–80 words per minute. ·      In Japan, where English is not the first language, this rate drops even further. So, what happens when we, as fast speakers, communicate with someone who is used to a much slower pace? Our words blur together. The listener struggles to process. And instead of making an impact, we create confusion. We often assume that if people don’t understand us, we need to repeat ourselves. But the truth is, we don’t need to repeat - we need to slow down, simplify, and pause. If you work in a multicultural environment, here are three things that can dramatically improve your communication: a.   Control your pace: Consciously slow down when speaking to an international audience. What feels “normal” to you might be too fast for them. b.   Use simple language: Smaller sentences. Easier words (vocabulary). c.    Pause & check for understanding: Don’t assume silence means agreement. Ask, “Does that make sense?” or “Would you like me to clarify anything?” I’ve seen professionals struggle in global roles - not because they lack expertise, but because they fail to adjust their communication style to their audience. I’ve also seen leaders who thrive across cultures, simply because they master the art of respectful, clear, and paced communication. If you want to succeed in a global workplace, rate of speech is not just a skill - it’s a strategy. Have you ever faced challenges due to differences in speaking speed? Let’s discuss. #GlobalCommunication #CrossCulturalLeadership #EffectiveCommunication #SoftSkills #CareerGrowth #WorkplaceSuccess #HR

Recently, I had the opportunity to share my learnings and insights from "Launching Products Globally" with an amazing audience at Plug and Play Tech Center with the presence of global audience including entrepreneurs from HKSTP - Hong Kong Science and Technology Parks Corporation. Here are a few learnings and insights from the evening: 1) You need to "localize" your product & go-to-market strategy: This doesn't only mean just translating or localizing your product. It's a lot more than that. You need to localize your "go-to-market" motion as well. You may have product-market-fit (PMF) locally, in the first country/region you launched, but that doesn't mean you can take the same product and go-to-market strategy to launch in a new country/region. As an example at Fitbit, we learned how the French think about fitness (they count walking to a restaurant to get a glass of wine as their "fitness") is very different than how Americans define workout and fitness. So all our marketing and go-to-market strategies had to align with the way locals will see benefits in our products. 2) Having boots on the ground is essential for successful global expansion: You need to have boots on the ground who truly understand the nuances of how to go-to-market, how to sell, and how to deliver your value proposition to customers in different regions. There are a lot of nuances of how to do business locally that will take outsiders to any market a long time to learn. At Cleo, where we had global customers like Salesforce, Redbull, Pepsi, and Uber, we had to have local health Guides to deliver our services with an intimate understanding of customers needs and approaches in that region. 3) Understanding local, cultural, and social aspects is critical to a global expansion success: Even though at the surface things may seem similar in each region, there are a lot of nuances that make your go-to-market strategy and the way you deliver your services resonate with the local customers or not. At Teladoc, we've learned that people in different countries think about their mental health and how to get support for that "very differently" than each other. Huge thank you to my hosts Rahim Amidi, Dr. Yahya Tabesh, Amir Amidi, Ahmadreza Masrour, and Akvile Gustaite, and HKSTP leaders, Albert Wong & Pheona Kan, who are interested in continuing these conversations. It was awesome to meet great entrepreneurs and see old friends: Reza Moghtaderi Esfahani, Daniel Lo, Houman Homayoun, Wayne Chang, Golnaz (Naz) Moeini. #product #gotomarket #globallaunch #globalbusiness

Diverse teams are powerful, but only if they’re designed to be. Just putting different people together isn’t enough. What I’ve learned over 11+ years is that true  🧠 Collective Intelligence only emerges when diversity is intentionally activated. 🖌 My Blueprint to unlock it: 🔹 Cognitive diversity It’s about bringing different thinking styles. Teams that embrace divergent ways of solving problems uncover creative solutions that others miss. 🔹 Demographic Diversity The presence of different intersectional identities and lived experiences creates a richer understanding of potential blind spots and unmet needs. 🔹 Experiential Diversity Diverse career paths and life stories equip teams with practical insights that can cut through “tried-and-true” methods that often fail in complex, changing environments. 🔹 Psychological Safety This is the game-changer. Without it, diversity backfires. High-performing teams create a “safe container” where everyone—from the quiet thinkers to the bold disruptors—can voice their ideas without fear. 🔹 Inclusive Decision-Making Diversity is wasted if decisions are still made by the loudest voice in the room. Structured inclusion ensures that varied perspectives aren’t just heard but drive the direction forward. The result? 1️⃣ Faster, smarter decisions: diverse insights reduce blind spots and increase confidence in strategic choices, helping leaders respond swiftly to market changes. 2️⃣ Increased innovation and agility: aligned teams leverage diverse perspectives to solve complex problems creatively and adapt to new challenges with resilience. 3️⃣ Stronger engagement and retention: when teams feel psychologically safe and included, they’re more committed and motivated. This translates to lower turnover and higher morale. The path to unlocking your team’s full potential starts with aligning on the right elements—diversity, psychological safety, and inclusion in decisions. 🤔 P.S. Where is your team on the path to collective intelligence—and what’s your next step?

Your tech solutions might be universal, but business cultures rarely are. For founders expanding globally, understanding cultural nuances can make a world of difference. I've seen so many brilliant construction tech solutions face unexpected challenges internationally not because of product issues, but because of cultural cues that were hiding in plain sight. What works smoothly in your home market frequently encounters unexpected barriers abroad. In our latest Practical Nerds episode, Shubhankar and I explored three cultural patterns we've observed that often create unexpected challenges for founders expanding internationally: 1/ Trust deficit can kill deals in Asia before you realize what happened. Asian markets require relationships BEFORE transactions. That mid-deal silence? It's not disinterest—it's a fundamental lack of trust. When things stall, don't send another "just checking in" email. Request a direct call: "Hey, can we get on a call? I'd just like to hear from you." 2/ Europeans want facts, not hype. Your high-energy American pitch style? It can be "overcompensating" to Europeans. They're engineering-minded—lead with observations, not judgments. And remember: Europeans minimize downside before maximizing upside. Frame your solution as risk mitigation first, opportunity second. 3/ Middle East surprisingly loves American tech but demands in-person presence. Virtual meetings barely register as "meetings" at all. And forget the org chart—decisions flow through specific gatekeepers who might not even appear in formal hierarchies. What seems to work well for many companies in global expansion? Maintaining consistent products and channels while building localized teams who can navigate the nuances of each market's business culture. 👇 Dive deeper into our full analysis of global construction tech expansion below. #ConstructionTech #GlobalExpansion #BusinessCulture

Which is stronger in your workplace: Organisational Culture or National Culture? And how do you make them work together? 🤔 Cross-cultural management research suggests that national culture runs deeper than organisational culture, especially under pressure. Why? Because national values are acquired in childhood and become embedded in the subconscious mind, while corporate values are learned later in life and are consciously adopted. When we join a company, we don’t leave our national identity at the door. We carry it into every meeting. So you can train an employee to follow a corporate practice (e.g., “speak up in meetings”). But if their cultural wiring teaches that contradicting a boss is disrespectful, they will likely feel deep psychological discomfort. It is not easy to integrate the organisational culture on the wall with the national culture in the hall. But a strong company culture has many benefits. It can create a shared language and set of behaviours that allow diverse people to work together, even if their underlying values are different. So how do you strengthen your corporate culture without suppressing the behaviours, values, and mindsets that diversity brings? Here are 3 steps to start with, so these two dynamics work WITH each other, not against each other: 1️⃣ Make your culture a dialogue - Invite employees from different cultures to share how the company’s values show up in their context. You might be surprised how “respect,” “authority,” or “fairness” can look different across cultures. 2️⃣ Translate values into practices - Since values are interpreted differently across cultures, focus on creating a specific shared set of behaviours and practices that allow people with different underlying values to collaborate as one team. 3️⃣ Align goals, adapt execution - Align everyone around the same strategy and goals, but give local teams the freedom to achieve them in their own ways. The goal is consistency in direction, not in how the work is done. Which one do you see more often in your workplace: national culture or organisational culture? And how does your organisation balance corporate belonging with cultural differences? #GlobalMindsets #CulturalIntelligence #GlobalOrganisations